The Blog
A writer’s thoughts about business communication in the internet era.
Social media is vital to your business
Social media is vital to your business There is no longer a debate about the importance of social media. Look at the 2018 social media usage figures. Over 60% of Australians are Facebook users, and 83% of those users access Facebook daily. In the US, 78% of 18- to...
Sales Ready Customers
What does it mean to have a “sales ready customer”? It’s when a potential customer has been through the marketing process and can be handed over to sales because they are entering the buying phase.
Words Still Matter
Words frame your message & express your intent The right words can build companies, inspire communities or change the world. Words can make your product take off. Make your business fly. Because with the right words, suddenly, everyone understands who you are and...
6 Reasons why effective business websites are important
A business website should be much more than an online calling card. Your website should accurately express your customer service promise, your products and services and your branding. Here are six of the key reasons we think a website is vital to your business...
Inbound or Outbound – what is the difference
When you think about marketing in today’s digital environment, there are two choices. PUSH or PULL. Let me explain. Traditional outbound marketing pushes information and offers out to potential customers using TV, radio, press, posters and so on. The thinking is that...
Online Technology has changed everything
In just ten years the internet went from a geeky curiosity to a business essential. That’s a revolution in the way we live and work. Remember too that those born after 2000 have never known a world that was not always connected – always online. Nothing will stop the...